Katya Andresen
Chief Operating Officer, Network for Good
RCCongress 2010 Workshop:
Katya Andresen is a speaker, writer and blogger about nonprofit marketing, branding, online fundraising and the basics of social media. She is Chief Operating Officer of Network for Good, the Internet’s leading charitable resource. Network for Good has helped more than 40,000 nonprofits raise money and recruit supporters online.
She is also an adjunct professor of communications at American University’s Key Certificate Program and serves on the board of EarthShare. Katya has trained thousands of causes in effective marketing and media relations, and her marketing materials for non-profits have won national and international awards. She is the author of the book, Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes and was featured in the e-book, Nine Minds of Marketing. She is also a co-author with Network for Good CEO Bill Strathmann of a chapter in the book, People to People Fundraising - Social Networking and Web 2.0 for Charities. Fundraising Success Magazine named her Fundraising Professional of the Year in 2007.
Before joining Network for Good, she was Senior Vice President of Sutton Group, a marketing and communications. Previously she was a marketing consultant overseas, promoting causes ranging from civil society in Ukraine to ecotourism in Madagascar. She also worked for CARE International. Katya traces her passion for good causes to the enormous social need she witnessed as a journalist prior to her work in the non-profit sector. She was a foreign correspondent for Reuters News and Television in Asia and for Associated Press, the San Francisco Chronicle and the Dallas Morning News in Africa.
Finding Your Marketing Sweet Spot: A hedgehog, a sock, and the path to communications enlightenment online
Are you feeling out-gunned by the competition for dwindling resources? Do you have a cookie-cutter brand? Learn how to rise above and attain standout status with marketing savvy. Katya will tell the stories of one clever sock manufacturer and several innovative organizations to show the keys to staking your marketing sweet spot — and regaining new organizational focus and disciplined time management. She’ll also provide the four essential elements of a great message from her book, Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes.
Every once in a while, you meet someone who’s building a better world, investing in people and ideas that matter and doing it for all the right reasons. Katya Andresen has no agenda, no punch list and no secret plan. All she wants to do is find the best in each of us, and to push us to create a better world, right here, right now, before it’s too 