Greg Reifel

Managing Partner, Tom, Dick & Harry Advertising

RCCongress 2010 Workshop:

How Advertising Can Help Activate the Members of a Church

Greg Reifel is one of the owners of Tom, Dick & Harry Advertising (TDH), a 25-person, creatively driven and fully integrated, Chicago-based advertising agency. Prior to TDH, Greg was a partner at Cramer-Krasselt, as well as having held senior account management positions at Bozell, Inc., and Davis Harrison Dion.

In addition to the Evangelical Lutheran Church In America, some of Greg’s clients include: Fox Big Ten Network, Discover Financial Services, Stubb’s BBQ, The National Geographic Channel, Southwest Airlines, Shure Microphone, LaBrea Bakery, Follett Campus Bookstores, Bally Total Fitness, Tenneco, Canyon Ranch, Shiner Beer, AmericInn and Suites, The National Pork Producer’s Council, Bosch Power Tools, and The University of Chicago.

Greg is a member of International Entrepreneurs Organization, the Chicago Advertising Federation, and he sits on the board of several organizations. He has degrees in Journalism, Political Science and Business from Indiana University.

How Advertising Can Help Activate the Members of a Church

Facing slowly declining membership, in 2008 the ELCA embarked on a brand advertising campaign that was designed to grow the Church by helping each ELCA member become a more informed ambassador for the ELCA. Greg will present the campaign, starting with research and brand positioning, through advertising development, execution and results. Along the way, you will pick up invaluable tips to apply to your own branding and advertising initiatives.

There's a lot of discussion about the delicate blend between art and science as it relates to advertising.

Given my background, having been born and raised on a grain farm in Indiana, from my perspective, it's all about growth, it's all about growing things and ultimately, putting more bushels of grain in the hopper at the end of the year.

~ Greg Reifel